Solutions for Society

At Icon we don’t measure ourselves by the success of our work alone, we also want to ensure that we make a valuable contribution to society.

From supporting smaller charities where we feel we can make a real difference to sponsoring employees in their charitable challenges, we donate to causes where we have a personal connection.

That is why we created the Icon Foundation. It is a non-profit entity entirely funded by Icon and used for donations to good causes.

We are proud to support:

Polka Theatre Freefalling programme

We have supported the Polka Theatre Freefalling programme since 2014. Freefalling is a drama programme provided free-of-charge to Merton Borough children aged 9-11 years old who are, or may be, at risk of social exclusion or who are experiencing difficulties at home or school.

Freefalling allows these children to realise their potential by developing positive communication, social and team skills in a collaborative, challenging, safe and fun environment. Freefalling is an early intervention programme designed to give these children the tools they need to build social skills, self-esteem and a sense of achievement.



Amani Children’s Home, Tanzania

In 2015, Icon’s Director of Operations and Director of Services (Ben Hallifax and Darren Capehorn) raised over £7,000 for Tanzania-based Amani Children’s Home by climbing Mount Kilimanjaro. We feel that we can make a real difference by sponsoring employees in their charitable challenges and we often match-fund our employees’ contributions.


Guts In Motion

In 2016 and 2017, Icon supported and took part in the Guts in Motion Paris to London cycle ride that takes place over 3 days every July to raise money to fund research into greater understanding and treatments for Crohns disease and colitis.  Since starting in 2010 the event has raised over £500,000.00, every penny of which has gone directly into research programs at leading hospitals and universities.



Icon also supports the Hope Classic Rally which raises funds for WeSeeHope to transform the lives and futures of children in some of Africa’s toughest and harshest environments.

From rehabilitating isolated children back into their communities, to educating young people and training them in vocational and business skills, WeSeeHope focuses on delivering tangible and sustainable impact.  The team at Hope Classic Rally want to help WeSeeHope be able to support 150,000 children every single year, by 2020. Since 1907 we have provided a range of services to support local people of all ages.   


The Wimbledon Guild

The Wimbledon Guild offer a wide range of services available at little or no cost to people who live or work in Merton. They are currently providing more services to more people than at any other time in their history. Many local people experiencing financial, material and emotional hardship are unable to get the support they need anywhere else. The Wimbledon Guild provide free independent and professional advice services from an experienced team.   


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CAF Give As You Earn (GAYE)

We’re also proud to be part of the number one payroll giving scheme in the UK. “CAF Give As You Earn” helps over 3,000 companies and 400,000 staff to give nearly £80m to charity each year. It provides us with an excellent platform for our employees to donate in a tax-efficient way to charities of their choice.

We’re delighted to have been awarded the Gold Payroll Giving Quality Mark for our organisation’s commitment to payroll giving and corporate social responsibility. It is also a great reflection of the fantastic charitable generosity of our employees.



Other charities we have helped: